Our Story
Family-owned & operated since 1994
A husband-and-wife team, a championship ballplayer's discipline, and the science of two legendary researchers — this is the story of the real people behind Life Priority.
Meet the founders
Greg & Michelle Pryor
It started with a chance meeting on an airplane — a Major League Baseball player and a bright, vibrant woman who would become his wife and partner in every sense. Greg and Michelle married and began what they still call their health adventure together.
In 1988, after ten seasons in the big leagues, Greg's playing career came to an end just as he and Michelle welcomed their third child and put down roots in Kansas City. Overnight, their livelihood changed. Leaning on their faith and their commitment to physical health, the couple discovered firsthand the difference that high-quality nutrition made in their own lives — more energy, better sleep, healthier skin and digestion.
That discovery became a calling. In 1994, Greg and Michelle founded Life Priority to bring genuinely effective, science-backed supplements to families like their own.
Before Life Priority
There was baseball
Greg Pryor spent ten seasons in Major League Baseball with the New York Yankees, Chicago White Sox, and Kansas City Royals — and was part of the Royals' 1985 World Series championship team.
The discipline, teamwork, and dedication to peak physical performance he learned on the field are the very same values he and Michelle pour into every Life Priority formula today.
A family company
Three generations strong
More than three decades later, Life Priority is still family-owned and operated. The Pryors built their company on faith, integrity, and a simple promise: to treat every customer like family.
Today, three generations carry that mission forward — because your health, and the health of the people you love, has always been our priority.
The science behind our formulas
Durk Pearson & Sandy Shaw
Life Priority's formulations are rooted in the pioneering work of Durk Pearson and Sandy Shaw — internationally recognized scientists in the fields of life extension, anti-aging, and nutritional science.
Their 1982 bestseller, Life Extension: A Practical Scientific Approach, introduced millions to the idea that the right nutrients can help us age better and live fuller lives. Greg and Michelle built Life Priority hand in hand with Durk and Sandy, and their Designer Food™ formulations remain at the heart of what we make today.
Explore the full legacy of Durk & Sandy
What we stand for
The values behind every bottle
Science-backed
Formulas rooted in the research of Durk Pearson & Sandy Shaw — real nutrients at meaningful doses.
Quality-tested
Every batch is held to exacting standards so you know exactly what you're putting in your body.
Family-owned
Independent and family-run since 1994 — we answer to our customers, not shareholders.
Integrity first
Three decades of honesty, transparency, and treating every customer like one of our own.
Join the family
Make your health a priority with supplements built on three decades of science, trust, and care.