Your health,
our priority.
Science-backed supplements formulated to support energy, immunity, focus, and healthy aging — continuing the legacy of life-extension pioneers Durk Pearson & Sandy Shaw.
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Science-backed
Research-driven formulas
Quality tested
Every batch verified
Family-owned
Independent since 1994
30+ years
Trusted for decades
Nutrition you can feel
Shop by goal
Brain & Memory
Focus, clarity, and cognitive longevity
Heart Health
Cardiovascular and circulatory support
Immune Support
Year-round defense and resilience
Energy & Vitality
Natural, sustained daily energy
Sleep & Calm
Restful nights and relaxation
Joints & Mobility
Bones, joints, and muscle support
Healthy Aging
Longevity science for every stage
Weight Management
Metabolism and weight support
Customer favorites
Science-backed best sellers
Trusted by health enthusiasts for over 30 years — top-rated formulas crafted to help you feel your best every day.
A legacy of wellness
A commitment to you, for the long run
For three decades, Life Priority has helped individuals achieve optimal health through high-quality, science-backed supplements. As a family-owned company, we take pride in our legacy of trust, innovation, and well-being — delivering a full 360° approach to energy, immunity, sleep, and lifelong vitality.
Read our story
30+
Years of trusted wellness
1994
Family-owned since
75+
Science-backed formulas
100%
Quality-tested batches
Family-owned & operated since 1994
The real people behind Life Priority
Life Priority was founded by Greg and Michelle Pryor — a husband-and-wife team who built the company on faith, integrity, and a genuine commitment to your health. Greg, a former Major League Baseball player with the Kansas City Royals, and Michelle have spent three decades helping families live healthier, longer, and stronger.
They built Life Priority hand in hand with renowned Life Extension scientists Durk Pearson and Sandy Shaw, pairing real science with real care — values that still guide every formula we make today.
Greg & Michelle Pryor
Founders, Life Priority
The science behind every formula
Continuing the legacy of Durk Pearson & Sandy Shaw
Recognized worldwide as pioneers in Life Extension and nutritional science, Durk and Sandy brought groundbreaking research on healthy aging and brain biochemistry to the public with their landmark #1 bestseller Life Extension: A Practical Scientific Approach. Their Designer Food formulations remain at the heart of Life Priority.
For more than thirty years, Greg and Michelle worked side by side with Durk and Sandy — not just as the scientists behind our formulas, but as close friends and mentors, sharing weekly conversations about health and life. Sandy passed in 2022 and Durk in 2024, and we carry their work forward with the same care and integrity they always brought to it.
“Live Long and Prosper.”Explore their life & legacy
Real stories, real results
Loved by customers for decades
“I'm a triathlete — most days are workouts before and after work. For years I stayed away from supplements and leaned on huge amounts of caffeine just to get through the day. After meeting Greg Pryor and switching to Life Priority, I finally have steady, natural energy from morning to night without the crash. These products changed how I train, work, and recover.”
Carter Robinson
Triathlete · Customer since 2019
“I have been a Life Priority customer for over 20 years. After a motorcycle accident I had a hard time feeling healthy. I was suggested to try the Total Joint Complex and have been a satisfied customer ever since. Great products and great customer service.”
Cecil Aulgur
Customer · Independence, MO
“There are many nutritional supplements in the marketplace today, none of which I have found measure up to the quality of Life Priority. I routinely recommend vitamins and supplements to my patients in my medical practice of 35 years.”
Dr. Lawrence M. Houston, MD (Ret.)
Fellow, American Academy of Family Physicians
“My family uses all their supplements because we know LP is a reputable company that closely monitors and quality tests each batch before it ships. They are valued on their integrity and quality. Highly recommend.”
Dr. Angela Sterling, D.C.
Google Review
“Life Priority has some of the best vitamins you can find. They are committed to quality and to helping customers — and they're the only supplier of many of the products from Durk Pearson and Sandy Shaw.”
Brian Kelly
Google Review
“I've been taking these supplements since the early 90's — no exaggeration. Easy to take, affordable, tasty, with subtle but noticeable improvements in how I feel every day. Part of my daily living for life!”
Deborah I. Stone
Google Review
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